When anti-hypertensive medicines edarbi and edarbyclor were approved by the FDA, Arbor Pharmaceuticals needed a mix of content for digital placement. They needed landing page content and content for a tablet based sales aid. I did an extensive amount of research in addition to the materials provided by Arbor, and recorded detailed citations from medical journals. Any writing for medical advertisements has strict legal limitations which require footnoting any statistics and not engaging in the kind of exaggeration of benefits that is acceptable in non-medical advertising. The work required a great deal of discipline and attention to detail.
